Thanks to players such as Pat Cummins, Cam Green and Ellyse Perry, cricket is now considered a “glamour” sport. And luxury fashion brands are taking notice.
The main conceptual idea is that cricket is evolving from a sport associated with "blokey" brands to one with a growing "glamour" status, attracting luxury clothing and watch sponsorships.
The text highlights the shift in image, exemplified by modern cricketers like Virat Kohli becoming style icons who collaborate with luxury brands like Dior and Hublot. This transformation is attributed to several factors, including the influence of star players and the increasing investment from luxury brands seeking to associate with cricket's growing popularity.
The main conceptual idea is that cricket is evolving from a sport associated with "blokey" brands to one with a growing "glamour" status, attracting luxury clothing and watch sponsorships. The text highlights the shift in image, exemplified by modern cricketers like Virat Kohli becoming style icons who collaborate with luxury brands like Dior and Hublot. This transformation is attributed to several factors, including the influence of star players and the increasing investment from luxury brands seeking to associate with cricket's growing popularity.
